Privacy Policy
Regent Baby Products Corp. (“Baby King,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, request a catalog, submit an inquiry, or do business with us as a wholesale customer.
1. Scope, Site Function, and B2B Notice
Baby King is a business-to-business (B2B) wholesale distributor and manufacturer. We sell exclusively to verified businesses and enforce a minimum order requirement of $1,000. Our website and services are intended solely for commercial retail buyers, business owners, and authorized purchasing agents aged 18 and older. We do not sell to individual retail consumers.
This website is an informational catalog and inquiry site. You cannot place orders, make payments, or create a user account through this website. Orders are placed offline through our sales team, showrooms, and trade show representatives. The website collects information only when you voluntarily submit a catalog request, contact form, or sales inquiry, and through the analytics technologies described in Section 5.
This website is operated from the United States and is directed to businesses located in the United States. We do not offer goods or services to individuals in the European Economic Area or the United Kingdom through this website, and we do not monitor the behavior of individuals located there.
Note regarding California: Although we operate on a B2B basis, the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, “CCPA”) applies to business contact information. The rights described in Section 9 are available to California residents whose information we process, including individuals acting in a commercial capacity.
2. Information We Collect
A. Information You Submit Through This Website
When you complete a catalog request, contact form, or sales inquiry, we collect:
- Company name and business type
- Contact name and job title
- Business email address and business phone number
- Corporate or shipping address
- The content of your inquiry, including product interests and any notes you provide
We do not collect payment information, account credentials, or order details through this website.
B. Information Collected Automatically
When you browse our website, we and our analytics provider automatically collect:
- Device and browser data: IP address, browser type, operating system, referring URL, and device identifiers
- Usage data: Pages viewed, time spent on pages, links clicked, and search terms used on our site
- Cookies: Limited to essential site function and website analytics, as described in Section 5
Some of this data, including IP addresses and device identifiers, may be considered personal information under applicable law. We treat it accordingly.
C. Information We Collect Offline
If you become a wholesale customer, we collect additional information outside of this website through our sales representatives, showrooms, trade shows, phone, email, and purchase order processing:
- Resale tax ID or business license number, for B2B verification and tax exemption
- Purchase orders, order history, invoices, and shipping records
- Credit application details, payment terms, and payment records
Payment card and bank information provided in the course of offline ordering is processed through PCI-DSS compliant processors and financial institutions. We do not store full payment card numbers or complete bank account numbers.
3. How We Use Your Information
We use the information we collect to:
- Respond to catalog requests, sales inquiries, and customer service questions
- Verify B2B status and qualify wholesale purchasing eligibility, including the $1,000 order minimum
- Process, fulfill, ship, and manage wholesale orders placed through our sales channels
- Communicate with you regarding orders, account status, product updates, and promotional offers
- Maintain, analyze, secure, and improve website functionality and performance
- Detect and prevent fraud, unauthorized access, and other unlawful activity
- Comply with legal obligations, including product safety and regulatory requirements such as ASTM and CPSC standards, and tax and recordkeeping obligations
We do not use your information for automated decision-making that produces legal or similarly significant effects.
4. Categories of Information Collected and Disclosed
The table below describes the categories of personal information we have collected in the preceding twelve (12) months.
| Category (CCPA) | Examples | How Collected | Purpose | Disclosed To |
|---|---|---|---|---|
| Identifiers | Contact name, job title, business email, business phone, corporate address, IP address | Website forms; automatic collection; offline sales channels | Responding to inquiries, B2B verification, order fulfillment, communications | Service providers, shipping carriers, analytics provider |
| Commercial information | Catalog requests, product interests, purchase orders, order history | Website forms; offline sales channels | Sales, fulfillment, account management, marketing | Service providers, affiliated brands |
| Financial information | Resale tax ID, credit terms, invoice and payment records | Offline only. Not collected through this website. | Credit qualification, payment processing, tax compliance | Payment processors, financial institutions |
| Internet or network activity | Pages viewed, links clicked, session duration, referring URL | Automatic collection via analytics cookies | Site analytics, performance, security | Analytics provider |
| Geolocation data (approximate) | City or region inferred from IP address | Automatic collection | Site analytics | Analytics provider |
| Professional information | Employer, job title, purchasing authority | Website forms; offline sales channels | B2B verification, account management | Service providers, affiliated brands |
We do not collect sensitive personal information as defined under the CCPA. We do not collect biometric data, precise geolocation, individual government identification numbers, health information, or information about racial or ethnic origin, religious beliefs, sexual orientation, or union membership.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We do not operate advertising or remarketing pixels on this website.
5. Cookies and Analytics
Our website uses a limited set of cookies.
Strictly necessary cookies support basic site function and security. These cannot be disabled through preference tools.
Analytics cookies help us understand how visitors use the site so we can improve it. We use Google Analytics for this purpose. Google Analytics uses cookies to collect usage data, which Google processes on our behalf under a data processing agreement. We have disabled advertising and personalization features within our analytics configuration. You can learn more at Google’s Privacy & Terms page, and you can opt out across all websites by installing the Google Analytics Opt-out Browser Add-on.
We do not use advertising, remarketing, or targeting cookies on this website. If that changes, we will update this policy and provide the opt-out mechanisms required by applicable law before deploying them.
You can manage or disable cookies through your browser settings. Disabling strictly necessary cookies may affect site functionality.
Global Privacy Control: We recognize the Global Privacy Control (GPC) browser signal. Because we do not sell or share personal information for advertising, there is no advertising activity to suppress, but we honor GPC as a request to limit non-essential analytics collection.
Do Not Track: No common industry standard for Do Not Track browser signals has been finalized, and our site does not currently respond to DNT signals. We honor GPC as described above.
6. How We Share Your Information
We do not sell, rent, or trade your personal or business information. We disclose it only as follows:
Service Providers: We share information with vendors who perform services on our behalf under contracts restricting their use of that information. These include website hosting and IT providers, our email and marketing platform, our analytics provider, freight and shipping carriers, and payment processors handling offline transactions.
Affiliated Brands: We may share information among Regent Baby Products Corp. brands, including Baby King and Pet King, to service your commercial account.
Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a materially different privacy policy.
Legal and Regulatory Requirements: We may disclose information when required by law, subpoena, court order, or governmental regulation, or when we believe disclosure is necessary to protect the rights, property, or safety of Regent Baby Products Corp., our customers, or others.
7. Email Communications
We may send you transactional messages regarding your inquiries, orders, and account. These are necessary to service your business relationship with us.
We may also send promotional emails about products, catalogs, and trade show appearances. You may unsubscribe from promotional emails at any time using the link at the bottom of any marketing email or by contacting us using the details in Section 12.
8. Data Retention
We retain information only as long as necessary for the purposes described in this policy, or as required by law.
- Catalog requests and inquiries that do not become accounts: Three (3) years from the date of last contact
- Active customer records: For the duration of the business relationship, plus seven (7) years following the last transaction, consistent with commercial and tax recordkeeping requirements
- Purchase orders, invoices, and payment records: Seven (7) years from the date of the transaction
- Marketing contact records: Until you unsubscribe or request deletion, or after three (3) years of inactivity, whichever occurs first
- Website analytics data: Up to fourteen (14) months, consistent with our analytics retention settings
- Product safety and compliance records: As required by applicable CPSC and ASTM recordkeeping obligations
When retention periods expire, we delete or de-identify the information using commercially reasonable methods.
9. Children’s Privacy
Regent Baby Products Corp. manufactures and distributes baby products, infants’ apparel, toys, and nursery essentials. This website is directed exclusively to adult business professionals and is not intended for or directed to children.
We do not knowingly collect personal information from anyone under 18 years of age, and we do not knowingly collect personal information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA). If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe a child has provided us with personal information, please contact us using the details in Section 12.
10. Your Privacy Rights
Depending on your state of residence, you may have the rights described below. California residents have these rights even when their information is collected in a business context.
A. Rights Available
Right to Know and Access: Request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclosed it.
Right to Correct: Request correction of inaccurate personal information we maintain about you.
Right to Delete: Request deletion of personal information we have collected, subject to exceptions including our need to complete transactions, comply with legal obligations, and retain records required by tax and commercial law.
Right to Opt Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising, so there is no opt-out required. If our practices change, we will update this policy and provide an opt-out mechanism before making any such use.
Right to Non-Discrimination: We will not deny you goods or services, charge you a different price, provide a different level of quality, or retaliate against you for exercising any privacy right.
Right to Appeal: If we deny your request, you may appeal by replying to our decision or contacting us using the details in Section 12. If your appeal is denied, you may contact your state Attorney General.
B. How to Exercise Your Rights
Submit a request by email, phone, or mail using the contact details in Section 12.
C. Verification and Response Times
To protect your information, we must verify your identity before fulfilling a request. Verification typically requires confirming your name, business email address, company name, and information matching our records.
We will confirm receipt of your request within ten (10) business days and respond substantively within forty-five (45) calendar days. If we need additional time, we will notify you and may extend our response by up to an additional forty-five (45) days.
D. Authorized Agents
You may designate an authorized agent to submit a request on your behalf. The agent must provide written permission signed by you, and we may require you to verify your identity directly with us and confirm that you granted the agent permission. Agents acting under a valid power of attorney do not need to provide separate written permission.
11. Data Security
We implement technical and organizational security measures designed to protect information against unauthorized access, alteration, disclosure, or destruction. These include Transport Layer Security (TLS) encryption for data submitted through our website, access controls limiting employee access on a need-to-know basis, and use of PCI-DSS compliant processors for payment transactions.
No method of internet transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
12. Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our data handling practices, or if you wish to exercise your privacy rights, please contact us:
Regent Baby Products Corp. / Baby King
Attn: Privacy & Compliance
400 Rabro Drive
Hauppauge, NY 11788
Email: support@babyking.com
Phone: 917-299-8458
Manhattan Showroom: 1384 Broadway, 10th Floor, New York, NY 10018
Chicago Showroom: The Merchandise Center, 9555 Foster, Schiller Park, IL 60176
13. Third-Party Links
Our website may contain links to external sites, including our sister platform Pet King, retail partners, and third-party platforms such as Amazon and social media networks. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policy of any third-party site you visit.
14. Changes to This Privacy Policy
We may modify or update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes to how we collect, use, or disclose information, we will post a prominent notice on our website, and where we have your email address and the change is significant, we will notify you by email. We encourage you to review this policy periodically.